Devgn beats his own records!!
After doing a 100 crore plus business in the theatres all across India, Ajay Devgn’s Son of Sardaar is now ruling the television also!!
What we hear is thatSon of Sardaar which premiered on Star Gold is leading with 5.1 TVR on a GEC this year in the Hindi Movie Genre...
Records say that Son ofSardaar has beaten all the other successful premieres of the year like Singham, Bodyguard, Housefull 2 and BolBachchanby clocking in a whopping 5.1 TVR, as per TAM ratings of Week 7 in 2013.
With this development, Star Gold holds the record of airing the highest rated premiere on a Hindi movie channel in the past one year with its premiere of Son of Sardaar(for details kindly refer below).
Top premieres on a Hindi movie channel (February2012–February 2013)
Rank
|
Movie
|
Channel
|
Date of Premiere
|
Rating (TVR)
|
1
|
Son of Sardaar
|
Star Gold
|
16th February 2013
|
5.1
|
2
|
BolBachchan
|
Star Gold
|
27th October 2012
|
4.8
|
3
|
Agneepath
|
Zee Cinema
|
16th June 2012
|
4.7
|
4
|
Housefull 2
|
Star Gold
|
29th July 2012
|
3.8
|
5
|
Makkhi
|
Star Gold
|
29th December 2012
|
3.5
|
6
|
Rowdy Rathore
|
MAX
|
4th November 2012
|
2.9
|
7
|
Joker
|
Zee Cinema
|
10th November 2012
|
2.3
|
8
|
EkTha Tiger
|
MAX
|
9th December 2012
|
2.2
|
9
|
Don 2
|
Zee Cinema
|
31st March 2012
|
2.2
|
10
|
English Vinglish
|
Zee Cinema
|
29th December 2012
|
2
|
11
|
DesiBoyz
|
Zee Cinema
|
18th February 2012
|
1.9
|
12
|
Raaz 3
|
MAX
|
13th January 2013
|
1.7
|
13
|
Ishaqzaade
|
MAX
|
14th October 2012
|
1.6
|
Commenting on this development, Hemal Jhaveri,Executive Vice President, Star Gold, said,“Our goal has always been to make Star Gold the favorite platform for movie viewing, offering our audience the best of Bollywood blockbusters. Andhaving recorded the highest TVR on any Hindi movie channel in the past one year with our premiere of Son of Sardaar, we are delighted to see that the audiences have acknowledged our efforts towards providing them the best of Bollywood. The premiere has also proved to be an extremely successful platform from the advertisers’ standpoint – keeping all our stakeholders happy. Our strategy hasalways been to simply offer our viewer’s content they want to watch, rather than what we want them to watch. We intend to offer our viewers even better and bigger blockbuster premieres in the future with the next being Dabangg 2.”When asked Bollywood superstar Ajay Devgn he added, “Today, television premieres hold a lot of importance for the film, unlike earlier. The premiere of Son of Sardaar on Star Gold having recorded a phenomenal 5.1 TVR, I’m overwhelmed with the response the film has got from the audience proving its worthy of all the success. Be it Singham, BolBachchanor Son of Sardaar, Star Gold has always delivered in effectively reaching the audience. I’m extremely happy to have been associated with the channel.” Well, this is definitely a moment of pride for team SOS as Son of Sardaar is a superhit on small screen too!!
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